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Brand Marketing & Creative Production

ValleskaLeon

Fifteen years turning brand ideas into campaigns people remember, from strategy and slogan to the set, the shot, and the press moment. Europe to Southeast Asia.

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Brand Marketing✳Campaign Strategy✳Creative Production✳Copywriting✳PR & Brand Awareness✳Visual Storytelling✳Brand Marketing✳Campaign Strategy✳Creative Production✳Copywriting✳PR & Brand Awareness✳Visual Storytelling✳Brand Marketing✳Campaign Strategy✳Creative Production✳Copywriting✳PR & Brand Awareness✳Visual Storytelling✳Brand Marketing✳Campaign Strategy✳Creative Production✳Copywriting✳PR & Brand Awareness✳Visual Storytelling✳

Selected work

Case 01 · ELLE Magazine

Learning production from the inside out

I started my career at ELLE Spain, learning the world of fashion production from the inside — coordinating shoots, creative teams and all the details that go into making an image look effortless.

I later moved to ELLE International in Paris, working alongside renowned photographers including Gilles Bensimon, Matt Jones, David Burton, Ben Watts, Oliviero Toscani, to name a few as well as internationally recognized models, actors, stylists and creative teams.

There were also plenty of luxury brands, tight deadlines and very little room for things to go wrong. How to manage big personalities, complex productions and very high expectations while keeping the creative vision at the centre of it all.

It was an early education in taste, storytelling and the art of making complicated things look easy and it still influences how I approach brands and creative projects today.

ELLE Spain denim editorialMario Sierra editorial for ELLEELLE guitar beauty editorialMatt Jones pearls editorial for ELLE ItalyELLE portrait editorialSara Sampaio metallic editorial for ELLE UKELLE hat editorialKristen Stewart editorial for ELLEMagdalena Jasek editorial for ELLE UK
Case 02 · @baliprodfilms

Every client, one production standard

As a producer for one of Bali's leading production companies, I took projects from the first idea to the final cut, working across fashion, beauty and hospitality. From understanding the brief and shaping the creative concept to building the team, producing the shoot and seeing it through post. Different clients, different audiences, same obsession: making sure the idea survives all the way to the final frame.

Garnier Vitamin C Serum
Indigo Hotel Campaign
Leaf Organics Campaign
Leaf Organics Campaign
Humanians NFT Mint Launch
FINNS Beach Club, recurrent
The Set.Co Launch
The Set.Co Launch
Mutiara Laut Yacht Campaign
The Sak, recurrent
The Sak, recurrent
Beachwalk Residence
Case 03 · @bornlivingyoga

Hop on theBorn Wave

For Born Living Yoga's sustainability campaign I ideated the concept and wrote the slogan, built around the brand's low water fabric production. From concept to execution I worked with the creative team to carry it across video, photography and PR events.

The slogan became a continuity campaign the brand still uses today.

no water, no us

Born Living Yoga campaign content gridBorn Living Yoga campaign content gridBorn Living Yoga campaign content grid
Case 04 · @propertia.bali

A real estate brand that behaves like a magazine

Leading Propertia's marketing across Bali and Mallorca, I set the strategy and built the content engine behind it: a social feed with a single visual language, and a YouTube channel of villa tours, market explainers and team stories that turned listings into narrative.

  • Brand strategy & team leadership
  • Editorial content system for social
  • Long form video: tours, talks, guides
Propertia Bali social grid of villa listingsPropertia Bali social grid of interiors and reelsPropertia Bali social grid of agents and properties
This Glamorous Bali Villa Looks Like a Movie Set
Experience Luxury Living in Bali with a Dream Villa
Bali's Luxury Living & Smart Investment Opportunity Revealed
Experience the Enchantment of a Bali Family Home

What I do best

01

Brand Marketing & Campaign Strategy

Building campaigns from concept to execution, developing the narrative, the creative direction, and the messaging that makes a brand stick.

02

Production & Creative Coordination

Managing shoots, creative teams, and timelines across markets, making sure the vision translates without losing quality along the way.

03

Content & Copywriting

Writing copy that actually sounds like the brand, from campaign slogans to social content to PR materials.

04

PR & Brand Awareness

Developing press strategies and brand moments that build visibility and position brands in the right spaces with the right audiences.

Experience

15 years · Europe & Southeast Asia

Propertia Real Estate

Marketing Manager

Bali & Mallorca · 2023 to 2025

  • Led and managed the marketing team, developing and executing the overall strategy to drive brand growth and business results.
  • Crafted and executed marketing campaigns from concept to execution, with a focus on visual storytelling and brand identity.

Bali Prod

Producer / Content Creator

Bali · 2022 to 2023

  • Developed and executed creative projects with a focus on visual storytelling and brand identity.
  • Ran the full production process, from client collaboration and concept development through to post.

Rawile

Press Relations

Bali · 2021

  • Built and managed press relations, fostering strong media relationships to drive brand visibility and reach.
  • Contributed to crafting and executing marketing campaigns supporting brand growth.

Born Living Yoga

Social Media Manager / Producer

Madrid · 2020 to 2021

  • Crafted and executed social media campaigns driving brand awareness and meaningful audience connection.
  • Coordinated and executed PR events.

ELLE Magazine

Producer

Paris & Madrid · 2013 to 2017

  • Led a team of production professionals across editorial, creative, and advertising while holding brand standards and strict deadlines.
  • Coordinated major fashion shows, product launches, and industry events.
Portrait of Valleska Leon

I've never been good at putting myself in one box.

Over the past 15 years, I’ve moved between fashion, travel, hospitality, food and lifestyle, always somewhere between the strategy, the creative idea and making it all happen.

I’ve always been drawn to the things that make people feel something: fashion, travel, food, beautiful spaces, good stories. I’m curious by nature and slightly obsessed with the details, which naturally finds its way into my work.

From fashion and beauty to restaurants, hotels and lifestyle brands, I like bringing strategy and creativity together to make things people actually want to look at, talk about and remember.

Currently open to new projects

Let's build the next one.

vleon.prods@gmail.com+62 881 037 145 622